What is Pay Per Click (PPC) Advertising?

Pay per click marketing, or PPC, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear along with the natural, non-paid search results.


These paid ads highlighted above are sold in an auction and you only pay when someone clicks on your ad. Bid the highest and you have a chance of ranking number 1 in the sponsored results. In its most simplistic form, if someone clicks on your Pay-Per-Click (PPC) listing, they arrive at your website, and you are charged the amount you bid. So if you bit say $.20 cents per click on the keyword ‘widgets’ and you’re the highest bidder — then you’ll more than likely show up on the first line of google.  In this example, if 100 people clicked on your PPC add in a day, you’d be charged $15.00 for this service.

 With Pay-Per-Click, Hire an Expert and Maximize Your ROI

Our S2LocalMarketing Experts Help You Do Just That — Our strategists will manage every facet of your paid google/bing campaigns, from keyword selection to ad creation, testing, and reporting. We’ll help you:

  • Improve ad performance and ad copy
  • Help you implement retargeting
  • Find and remove waste
  • Formulate day-parting and geographic targeting

Key Options: PPC Search, Display, Retargeting (Display & Search), Text, Banners, Advanced Strategies and Targeting Methods.

Reporting: You will have login credentials to view your Google/Bing advertising campaigns.  A monthly residual advertising contract also includes detailed reports for each and every click generated by the search & display networks.

Are you still advertising with YellowPages or ValuPak?  If so, you might want to consider stepping out and giving our advertising experts here at S2LocalMarketing.com a try.  We specialize in effective PPC strategies by leveraging effective marketing campaigns with google, yahoo, and bing.  With PPC, you can easily get your business on the first page of google and you only pay when your ad gets clicked!