Why Use Mobile Paid Advertising?

Everyone is aware that tablets and smartphones have replaced desktop computers.  A study done by Marketing Ink, the email company, showed that almost 65% of all commercial emails are being opened on tablets and smartphones.  This indicates an increase in excess of 60% compared to the previous three-month period.  In short, mobiles reign supreme — and Mobile Advertising is an effective tool to harness this mobile evolution! It is possible for you to jump on the bandwagon of this revolution.  By using paid mobile advertising, you can take advantage of the numerous benefits it has to offer.  Regardless of what you’re searching for in the online arena, if you type your query into the search bar, you will see several different advertisements on the side bar.  These are businesses using google mobile advertising to display their products and services related to your search.

Rankings

It is rare that people who use search engines move from page one to page two of the search results.   If you keep your business advertising advert on the first page of google, yahoo, and bing – it will be noticed by LOTS of online visitors.

Targeted Advertising

You no longer need to rely on search engine optimization as paid advertising resolves the problems related to it.  Your advertisement will only appear once your targeted keywords are included in the search.  Also, you only pay when someone actually clicks on your ad!

Boost to Traffic

By making use of an experienced paid advertising agency, your ads could be up and running in a very short amount of time.  This will offer you an immediate and effective traffic boost to your website. It’s also important that you ensure you’re site is optimized for mobile devices – i.e. if your customers are searching for your products and services with their smartphones, its critical your site displays correctly.

Mobile Devices to the Desktop

You should ensure that your mobile advertisements are easy to understand and to the point.  Most mobile users tend to browse websites on their mobile and then — once they have access to their computer at home, they complete their purchase or request for additional information

Suitable Website

Your website should offer mobile users a positive experience.  You should take the time to optimize your website, allowing it to be read and viewed quite easily on all mobile devices.  Need Help optimizing your site for a positive mobile user experience?  If so, contact the experts at S2LocalMarketing.com!

Bid Modifiers

You normally purchase paid advertising by making use of a bidding process.  You can make use of bid modifiers for your mobile advertising.  That implies that you will have the opportunity to increase the odds of your adverts appearing on any and all mobile devices. These simple strategies allow you to optimize your campaigns for mobile devices and land lots of new customers for your business!