Promoting Your Business on Local Search — a Surefire Way to Bring Success!
In print advertising is no longer providing the expected returns for businesses. This is because the Internet is becoming a preferred information source for consumers looking for products or services in their local area. In other words online search is gaining prominence over the Yellow Pages or newspapers. There are some interesting studies that demonstrate this trend. Kelsey Group’s research projects that 70 percent of Internet users will look up local search engines to locate offline businesses; statistics from the TMPDM.com study indicates that 86 percent of Internet users will seek local search engines at some stage. Findings from a research conducted by the Kelsey Group and Constat have yielded some amazing statistics to this end:
- 70 percent of U.S. families use the Internet to buy products or services in their locality.
- The Internet is geared up to outshine newspapers as an information sources for local shoppers.
Therefore, businesses need to realize the importance of showing up in the local search results. It’s time to wonder whether your business will have a noticeable position in the search results page when consumers key-in their search request. Say they type your companies town name and business type — i.e. ‘Houston lawyer’ — will your business make its way to the front page of those search results? If that seems unlikely, it is important to work out a solution. Such searches are carried out everyday, and consumers expect to find a business pertinent to their search right away.
Your business website must be optimized for search engines through optimal strategies, such as link building and on-site optimization. We can assist you in attaining the goal by analyzing your website and working out appropriate search engine marketing strategies.