The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. Historical, reputation management has been used respond to customer complaints, asking sites to take down incorrect information, and using online feedback to influence product development. Those techniques are quickly becoming outdated and reputation marketing is beginning to take shape. In the socially connected world of the new millennium — the reputation of a merchant’s brand is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites. Reputation marketing not only helps build your business a 5 star reputation, but it also markets that reputation to get more customers.
Start Leveraging Reputation Marketing to take Your Local Business to the Next Level — Learn More Here!
Local Business Directory Optimization
Your customers are now likely relying on both local and mobile search engines and directories to review, find, and visit nearby businesses. Local directories help put your business on the map and your brand message and products in front of them. Its critical to ensure your presence is claimed on all the local directories (100+) to include Yelp, CitySearch, Yahoo, FourSquare and more. Let the experts at S2LocalMarketing Claim and Optimize Your Local Pages Today — Click Here to Learn More about Our Local Directory Optimization Services.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
In addition to on-site SEO factors, there’s also various methods of promoting off-site SEO factors. One commonly employed strategy is increasing the number of backlinks, or inbound links. There are numerous off-site methods and S2LocalMarketing.com employs proprietary software to fully manage your SEO campaigns — Read more about our SEO services here:
Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads.
S2LocalMarketing.com employs Adwords Certified PPC Specialists and is Ready to do Keyword Research and Setup a Comprehensive Pay-Per-Click Campaign for your Business. Learn More about Our PPC Services Here:
Customized Website Design
Sure… we will create for you a customized website that will be engineered specifically to generate more leads & customers for your business. We can start from scratch, mimic a site that has caught your eye recently, and match your current colors, logos, and business culture. We will design the site, have you take a look and suggest any changes that you want, and then we’ll take it live and start getting you more paying customers for your business!
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