Are You Effectively Leveraging Videos for Your Business?

Are you a local business offering a product or service?  Are you effectively utilizing videos to build your brand?  There are many video marketing tools and sites geared around video marketing. In addition to well known video sites like Youtube with over 1 billion video “watches” per month, there are countless other video sharing sites coming online daily. Additionally, Facebook recently launched a premium video ad service designed for businesses trying to drive branding objectives on the humungous Facebook platform.  All that being said, not all video tools and sites should be utilized for a particular business.  In fact, when used the wrong way – videos could end up hurting a business’s efforts in acquiring new paying customers.

What’s in a Video?

Just like what the old saying goes, “A picture is worth thousand words”, videos are definitely worth more considering that they tell a complete story when compared with sill images. Videos are used to convey a dynamic, creative, and powerful message making it easier for businesses to communicate their overall marketing message.  Videos are also fundamental in establishing the overall business brand and the people and establishment behind it.

Take the case for instance the comparison between a Coca-Cola commercial and a local pizza restaurant aired on a local cable channel. By closely looking at the commercials, it is easy to distinguish which commercial is conceptualized and developed by a professional. The Coca-Cola commercial is creatively done, more enticing and compelling. On the other hand, the pizza restaurant commercial appears to be corny, has poor lighting and poorly written script which could render it dull and ineffective.

Using Videos for Promoting Your Business

As previously mentioned, YouTube is one popular platform where you can […]