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How to Measure Success of Your Online Ad Campaigns

Measuring Success of Your Online Ad Campaigns

Determining the success of an advertising campaign is vital to find out whether your business has benefitted from the campaign. In other words, tracking the progress of the campaign will help you address parts of your campaign that need to be modified or fixed — so that the end result is more leads and sales for your business. For instance, if you’ve advertised your business on a newspaper, would it be possible to gather data about how many people saw the ad and took action to seek our your business or service?  Of course not – it’s practically impossible in the newspaper or yellow pages arena.  That being said, with online marketing, you can track every detail pertaining to your ad campaign. In fact, you can gather data about each and every single visitor to your website.  To give you an example, look at some of the important information that can be easily tracked with your business webpage.

  • Daily visitor traffic
  • Geographical location of visitors
  • Each visitor’s browsing duration on each page of your website
  • The words or phrases keyed into the search box that led the visitors to your website
  • The page from where a visitor leaves the website
  • Whether the visitor landed on your website for the first time or is a frequent visitor
  • How long the visitor stayed on your website before leaving
  • Whether or not the visitor took action – i.e. downloaded a product, submitted an email, or called your business.

An internet marketing company must be able to comprehend the state of your business before beginning to work on a local search engine marketing plan.  This will help to ensure we can properly track the progress of the marketing campaign right from the […]

December 20th, 2012|Categories: advertising, local marketing, promoting|Tags: , , , |0 Comments

Promote Your Business with Local Search

Promoting Your Business on Local Search — a Surefire Way to Bring Success!

In print advertising is no longer providing the expected returns for businesses. This is because the Internet is becoming a preferred information source for consumers looking for products or services in their local area. In other words online search is gaining prominence over the Yellow Pages or newspapers.  There are some interesting studies that demonstrate this trend.  Kelsey Group’s research projects that 70 percent of Internet users will look up local search engines to locate offline businesses; statistics from the TMPDM.com study indicates that 86 percent of Internet users will seek local search engines at some stage.  Findings from a research conducted by the Kelsey Group and Constat have yielded some amazing statistics to this end:

  • 70 percent of U.S. families use the Internet to buy products or services in their locality.
  • The Internet is geared up to outshine newspapers as an information sources for local shoppers.

Therefore, businesses need to realize the importance of showing up in the local search results.  It’s time to wonder whether your business will have a noticeable position in the search results page when consumers key-in their search request.  Say they type your companies town name and business type — i.e. ‘Houston lawyer’ — will your business make its way to the front page of those search results?  If that seems unlikely, it is important to work out a solution. Such searches are carried out everyday, and consumers expect to find a business pertinent to their search right away.

Your business website must be optimized for search engines through optimal strategies, such as link building and on-site optimization. We can assist you in attaining the goal by analyzing your […]

December 13th, 2012|Categories: advertising, local marketing, promoting|0 Comments