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Recovering from a Google Penalty

Recognizing And Recovering From A Google Penalty

So you have a website for your business, and you’ve been getting steady streams of traffic since using the various SEO tactics you read about online. However, lately your site hasn’t been getting the same amount of traffic it use to. In fact, over the past several weeks, you’ve seen a significant drop in the number of hits your web pages have been getting. Unfortunately, you can’t figure out why this is happening. Is your site just not very popular anymore? The odds are you and your site have run into google panda and penguin issues.

Most website owners don’t even realized they’ve been penalized by Google. They spend weeks and weeks trying to re-work and modify their sites in order to help get traffic back up, but nothing seems to work. The most common penalty websites tend to receive from Google is the Panda penalty.

The Panda penalty is issued when there’s a problem with the quality of your website. Google values high-quality content much more these days, and sites who don’t provide this kind of content are punished. The search engine uses a special algorithm in order to distinguish between low and high-quality content.

How do you know if the Panda penalty is the penalty you’ve been given? You’ll start to notice a gradually decline in the traffic you receive. You’ll also have difficulties getting your page ranked on results pages. You can Recover from a Google Penalty like this by simple adding more content that’s useful, well researched, and helpful. Also focus on eliminating any useless content you might have.

The second penalty most sites receive […]

Bring More Leads with Local SEO

Having a high ranking site in popular search engines like Google can definitely help a lot. Surprisingly not all businesses are aware of the benefits that they can gain with it. If you want to increase your leads which can later on be translated into actual sales, Local SEO or Local Search Engine Optimization is a must. On a closer look, local SEO can actually yield you a higher return on investment (ROI) when compared with spending on traditional marketing strategies like print ads, commercials, etc. – all of which are costly too. Some folks would even spend tens of thousands of dollars each and every month on advertisements that simply wouldn’t convert to actual paying customers. With all this being said, why spam your target clients with thousands of dollars worth of advertising and marketing campaigns when you can definitely embrace a more effective alternative strategy.

SEO can help you in so many different ways – not to mention generating tons of quality leads. It can also help you by increasing your business with enhanced site visibility, branding, and much more targeted organic traffic from the major search engines like google, bing, and yahoo.

Online Business Visibility

One of the main goals of search engine optimization (SEO) is to have a high ranking on search engines in the free organic results. When a user searches online, he or she will browse the top search results – typically the top 3-4 results above the fold of the first page. When a user runs an online search query from one of the major search engines, if your site appears towards the top of the page, it will definitely work to your advantage! For one, when someone searches […]

June 30th, 2014|Categories: local marketing, local seo, seo|Tags: , , , , |0 Comments

Are You Effectively Leveraging Videos for Your Business?

Are you a local business offering a product or service?  Are you effectively utilizing videos to build your brand?  There are many video marketing tools and sites geared around video marketing. In addition to well known video sites like Youtube with over 1 billion video “watches” per month, there are countless other video sharing sites coming online daily. Additionally, Facebook recently launched a premium video ad service designed for businesses trying to drive branding objectives on the humungous Facebook platform.  All that being said, not all video tools and sites should be utilized for a particular business.  In fact, when used the wrong way – videos could end up hurting a business’s efforts in acquiring new paying customers.

What’s in a Video?

Just like what the old saying goes, “A picture is worth thousand words”, videos are definitely worth more considering that they tell a complete story when compared with sill images. Videos are used to convey a dynamic, creative, and powerful message making it easier for businesses to communicate their overall marketing message.  Videos are also fundamental in establishing the overall business brand and the people and establishment behind it.

Take the case for instance the comparison between a Coca-Cola commercial and a local pizza restaurant aired on a local cable channel. By closely looking at the commercials, it is easy to distinguish which commercial is conceptualized and developed by a professional. The Coca-Cola commercial is creatively done, more enticing and compelling. On the other hand, the pizza restaurant commercial appears to be corny, has poor lighting and poorly written script which could render it dull and ineffective.

Using Videos for Promoting Your Business

As previously mentioned, YouTube is one popular platform where you can […]

Mobile Paid Advertising

Why Use Mobile Paid Advertising?

Everyone is aware that tablets and smartphones have replaced desktop computers.  A study done by Marketing Ink, the email company, showed that almost 65% of all commercial emails are being opened on tablets and smartphones.  This indicates an increase in excess of 60% compared to the previous three-month period.  In short, mobiles reign supreme — and Mobile Advertising is an effective tool to harness this mobile evolution! It is possible for you to jump on the bandwagon of this revolution.  By using paid mobile advertising, you can take advantage of the numerous benefits it has to offer.  Regardless of what you’re searching for in the online arena, if you type your query into the search bar, you will see several different advertisements on the side bar.  These are businesses using google mobile advertising to display their products and services related to your search.


It is rare that people who use search engines move from page one to page two of the search results.   If you keep your business advertising advert on the first page of google, yahoo, and bing – it will be noticed by LOTS of online visitors.

Targeted Advertising

You no longer need to rely on search engine optimization as paid advertising resolves the problems related to it.  Your advertisement will only appear once your targeted keywords are included in the search.  Also, you only pay when someone actually clicks on your ad!

Boost to Traffic

By making use of an experienced paid advertising agency, your ads could be up and running in a very short amount of time.  This will offer you an immediate and effective traffic boost to your […]

Facebook Buys WhatsApp Social Media

Facebook Buys WhatsApp Social Media for $19 Billion

Facebook is one of the biggest and most dominant social media networks.  It recently bought WhatsApp at a whopping $19 billion price tag.

WhatsApp is five years old and is a mobile messaging app with around 450 million global users.  According to the stats, prior to being sold to Facebook, the app was gaining around one million users each day.

As is evident from the figures mentioned, it should not surprise you that the app is the leader in the world of messaging apps for smartphones in Europe, Asia and North America.  The app comes at a low cost of under $5 per download, with no additional subscription costs.

Why then did Facebook spend so much money on a company that is not going to make a profit?  One word explains it all – diversification.

Diversification in Social Media

The reason for the purchase of the app is the users.  The company is fully aware that to grow they need to diversify.  This is the reason why the company recently completed the purchase of Instagram, the photo sharing site.

The world is becoming more and more dependent and driven by online activities and going by their recent business transactions, Facebook is fully aware of what is required to sustain growth in the market.

It is not expected of small business owners to spend massive amounts of funds to buy out their competitors, however, the moves that Facebook have made should be viewed as a valuable business lesson.  However, as a small business owner, you should determine the best social media platforms which will allow you to diversify within your industry.  For example, if you active in e-commerce, you may find Twitter to be suitable for […]

Social Media Marketing for Your Business

Social Media Marketing – an Effective & Upward Marketing Trend

Social media marketing has revolutionized online marketing as all Internet users are using one or more of the many social networking websites, such as Facebook and Twitter. Internet marketing is never complete without social media, given the viral effect it has in promoting your business. Social media campaigns are backed by innumerable success stories. Even President Obama uses it as an effective tool to communicate with the public; in fact social media was a crucial part of his campaign. Let’s see how social media campaigns can help your business.

Social networking websites have gained unprecedented popularity as more and more people are joining them. According to statistics, Facebook membership has exceeded 500 million – yes a half a billion users — with more than half the members using the site on a daily basis. People spend a considerable amount of time on these sites, meaning that you can easily present your business information for them to view. Because of the global reach of the Internet, social media is used as an important source of news and other up-to-the-minute information; people not only use social media sites to expand their network of friends, but also to stay current. You just have to type a few sentences to let others know about the latest happenings or special things about your business. So, it’s simple and fast. Satisfied customers will definitely leave behind positive reviews that will add to the credibility of your business.

In a nutshell:

  • Social media campaigns have a proven record of success
  • Social media are regarded as a trustworthy information source for reviews and updates
  • Conducting a marketing campaign on social media is simple, fast and far-reaching
  • Potential customers who view […]
December 21st, 2012|Categories: advertising, local marketing, mobile marketing, promoting|0 Comments