Monthly Archives: June 2014

//June

Bring More Leads with Local SEO

Having a high ranking site in popular search engines like Google can definitely help a lot. Surprisingly not all businesses are aware of the benefits that they can gain with it. If you want to increase your leads which can later on be translated into actual sales, Local SEO or Local Search Engine Optimization is a must. On a closer look, local SEO can actually yield you a higher return on investment (ROI) when compared with spending on traditional marketing strategies like print ads, commercials, etc. – all of which are costly too. Some folks would even spend tens of thousands of dollars each and every month on advertisements that simply wouldn’t convert to actual paying customers. With all this being said, why spam your target clients with thousands of dollars worth of advertising and marketing campaigns when you can definitely embrace a more effective alternative strategy.

SEO can help you in so many different ways – not to mention generating tons of quality leads. It can also help you by increasing your business with enhanced site visibility, branding, and much more targeted organic traffic from the major search engines like google, bing, and yahoo.

Online Business Visibility

One of the main goals of search engine optimization (SEO) is to have a high ranking on search engines in the free organic results. When a user searches online, he or she will browse the top search results – typically the top 3-4 results above the fold of the first page. When a user runs an online search query from one of the major search engines, if your site appears towards the top of the page, it will definitely work to your advantage! For one, when someone searches […]

June 30th, 2014|Categories: local marketing, local seo, seo|Tags: , , , , |0 Comments

Are You Effectively Leveraging Videos for Your Business?

Are you a local business offering a product or service?  Are you effectively utilizing videos to build your brand?  There are many video marketing tools and sites geared around video marketing. In addition to well known video sites like Youtube with over 1 billion video “watches” per month, there are countless other video sharing sites coming online daily. Additionally, Facebook recently launched a premium video ad service designed for businesses trying to drive branding objectives on the humungous Facebook platform.  All that being said, not all video tools and sites should be utilized for a particular business.  In fact, when used the wrong way – videos could end up hurting a business’s efforts in acquiring new paying customers.

What’s in a Video?

Just like what the old saying goes, “A picture is worth thousand words”, videos are definitely worth more considering that they tell a complete story when compared with sill images. Videos are used to convey a dynamic, creative, and powerful message making it easier for businesses to communicate their overall marketing message.  Videos are also fundamental in establishing the overall business brand and the people and establishment behind it.

Take the case for instance the comparison between a Coca-Cola commercial and a local pizza restaurant aired on a local cable channel. By closely looking at the commercials, it is easy to distinguish which commercial is conceptualized and developed by a professional. The Coca-Cola commercial is creatively done, more enticing and compelling. On the other hand, the pizza restaurant commercial appears to be corny, has poor lighting and poorly written script which could render it dull and ineffective.

Using Videos for Promoting Your Business

As previously mentioned, YouTube is one popular platform where you can […]