Monthly Archives: May 2014

Mobile Paid Advertising

Why Use Mobile Paid Advertising?

Everyone is aware that tablets and smartphones have replaced desktop computers.  A study done by Marketing Ink, the email company, showed that almost 65% of all commercial emails are being opened on tablets and smartphones.  This indicates an increase in excess of 60% compared to the previous three-month period.  In short, mobiles reign supreme — and Mobile Advertising is an effective tool to harness this mobile evolution! It is possible for you to jump on the bandwagon of this revolution.  By using paid mobile advertising, you can take advantage of the numerous benefits it has to offer.  Regardless of what you’re searching for in the online arena, if you type your query into the search bar, you will see several different advertisements on the side bar.  These are businesses using google mobile advertising to display their products and services related to your search.


It is rare that people who use search engines move from page one to page two of the search results.   If you keep your business advertising advert on the first page of google, yahoo, and bing – it will be noticed by LOTS of online visitors.

Targeted Advertising

You no longer need to rely on search engine optimization as paid advertising resolves the problems related to it.  Your advertisement will only appear once your targeted keywords are included in the search.  Also, you only pay when someone actually clicks on your ad!

Boost to Traffic

By making use of an experienced paid advertising agency, your ads could be up and running in a very short amount of time.  This will offer you an immediate and effective traffic boost to your […]

Facebook Buys WhatsApp Social Media

Facebook Buys WhatsApp Social Media for $19 Billion

Facebook is one of the biggest and most dominant social media networks.  It recently bought WhatsApp at a whopping $19 billion price tag.

WhatsApp is five years old and is a mobile messaging app with around 450 million global users.  According to the stats, prior to being sold to Facebook, the app was gaining around one million users each day.

As is evident from the figures mentioned, it should not surprise you that the app is the leader in the world of messaging apps for smartphones in Europe, Asia and North America.  The app comes at a low cost of under $5 per download, with no additional subscription costs.

Why then did Facebook spend so much money on a company that is not going to make a profit?  One word explains it all – diversification.

Diversification in Social Media

The reason for the purchase of the app is the users.  The company is fully aware that to grow they need to diversify.  This is the reason why the company recently completed the purchase of Instagram, the photo sharing site.

The world is becoming more and more dependent and driven by online activities and going by their recent business transactions, Facebook is fully aware of what is required to sustain growth in the market.

It is not expected of small business owners to spend massive amounts of funds to buy out their competitors, however, the moves that Facebook have made should be viewed as a valuable business lesson.  However, as a small business owner, you should determine the best social media platforms which will allow you to diversify within your industry.  For example, if you active in e-commerce, you may find Twitter to be suitable for […]